Resources
Practical notes on SEM, SEO & AI search, and paid social — written from the trenches of running campaigns as an embedded colleague for fast-growing teams.
AI search changes how people ask questions, but the fundamentals of being found are still the same. The difference is that your website now needs to give both search engines and AI systems enough context to understand where your expertise really fits.
After Google I/O 2026 and Google Marketing Live in May, Google Search and ads are clearly becoming more AI-driven. For us marketers, that means keywords alone are not enough; positioning, content quality, first-party data, brand authority, and trustworthy measurement matter more.
As ad platforms automate more of the execution work, companies should look beyond narrow PPC skills. The better hire is someone who can connect campaigns, tracking, CRM inputs, sales feedback, and business outcomes into one practical growth system.