Hi, I'm Eetu

My path to founding A2 Growth wasn't a straight line — it was a journey through some of the most dynamic companies in the Nordics, each teaching me something essential about what makes businesses grow.

I started in finance at Nike, working in the CFO's team. I was good at building analysis, but I realized something was missing — I wanted to be the one making the decisions, not just informing them.

That led me to PwC for management consulting, where I sharpened my strategic thinking. Then I joined Slush, where I got to roll up my sleeves and build services for the startup ecosystem. Both roles were formative, but they left me wanting even more ownership over growth.

At Startuplifers, I finally got to build something from scratch — connecting Finnish talent with startups from Y Combinator, Berkeley, and Stanford. This was my first real taste of growth marketing, and I was hooked.

"I needed an external digital marketing strategist that could work together with the team, without the hassle of a bigger agency."

— The moment I realized I had to build A2 Growth

My time at ONEiO was where everything clicked. As growth marketing lead, I worked closely with product and sales, building customer journeys and positioning for a complex B2B SaaS product. But I kept running into the same problem: I couldn't find a marketing partner that met my standards.

Agencies were expensive and slow. Freelancers were unpredictable. I needed someone who could think strategically, execute quickly, and integrate seamlessly with the team — without the overhead.

So I built it myself.

Now, after more than two years running A2 Growth full-time, I've had the pleasure of working with all kinds of teams — from small teams just kicking things off, to publicly traded company teams, and family-owned business teams. Achieving real business growth while having a great time doing it. I've also been building my own AI products on the side, because I believe the best marketers need to understand the tools shaping our future.

Outside of work, I'm happiest with an adventure ahead or a good book in hand (in a great company of course). I love cycling, swimming and running—I used to swim competitively, and these days I'm trying to improve my 10K time.

My latest hikes were the GR20 and Sarek, and my sailing adventures include competing in the J/70 nationals and crossing the Atlantic in 2024.

What connects it all is curiosity. The more I explore and read, the more I realise how much there is to learn from different places, people and perspectives. I try to approach the world with an open mind, a willingness to challenge myself and a sense of adventure.