Hi, I'm Eetu

My path to founding A2 Growth wasn't a straight line — it was a journey through some of the most dynamic companies in the Nordics, each teaching me something essential about what makes businesses grow.

I started in finance at Nike, working in the CFO's team. I was good at building analysis, but I realized something was missing — I wanted to be the one making the decisions, not just informing them.

That led me to PwC for management consulting, where I sharpened my strategic thinking. Then I joined Slush, where I got to roll up my sleeves and build services for the startup ecosystem. Both roles were formative, but they left me wanting even more ownership over growth.

At Startuplifers, I finally got to build something from scratch — connecting Finnish talent with startups from Y Combinator, Berkeley, and Stanford. This was my first real taste of growth marketing, and I was hooked.

"I needed an external digital marketing strategist that could work together with the team, without the hassle of a bigger agency."

— The moment I realized I had to build A2 Growth

My time at ONEiO was where everything clicked. As growth marketing lead, I worked closely with product and sales, building customer journeys and positioning for a complex B2B SaaS product. But I kept running into the same problem: I couldn't find a marketing partner that met my standards.

Agencies were expensive and slow. Freelancers were unpredictable. I needed someone who could think strategically, execute quickly, and integrate seamlessly with the team — without the overhead.

So I built it myself.

Now, after more than two years running A2 Growth full-time, I've had the pleasure of working with all kinds of teams — from small teams just kicking things off, to publicly traded company teams, and family-owned business teams. Achieving real business growth while having a great time doing it. I've also been building my own AI products on the side, because I believe the best marketers need to understand the tools shaping our future.